PART TWO Questions 8-12Read the article below which reviews a new book on company planning.
Choose the best sentence from the list on the opposite page to fill each of the gaps.
For each gap 8-12, mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning (0).
Firms need a better way of planning
Many companies have lost the art of strategy-making. They spend too much time looking at process change, organisation and systems. (0)______. They have got things out of balance. In many companies, the development of strategy is in crisis. In a recent magazine poll, only six per cent of executives rated their company highly for long-term planning skills. (8) ______. If this figure is accurate, it is not surprising that 29% of the FTSE 100 companies failed to achieve real sales growth between 1992 and 1996, when take-overs are excluded from the figures. （8）評(píng)析：前句談到：雜志調(diào)查顯示，只有6%的總裁對(duì)他們公司的長(zhǎng)期規(guī)劃評(píng)價(jià)很高。 There can be no doubt about the value of effective strategy-making. Recent research has shown that what are described as 'visionary' companies - those with clear strategies for the future - deliver higher shareholder returns. They are less at risk from short-term earnings pressures because they know - and they can convince others - that they will survive these. (9) ______ Times have changed. The big company of today is not being defeated by another big company but by the small companies. So how do they do it?. And where do companies that are failing in this respect turn? If a company accepts that their strategy development is not 'the best in the class', if they acknowledge that they need to do more to map out their future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge? �。�9）評(píng)析: 后一句談到“時(shí)代已經(jīng)變了，大公司不是被大公司，而是被小公司擊敗�！奔热缓缶湔剷r(shí)代改變了，那么前句應(yīng)當(dāng)在談過(guò)去怎樣。正確答案為 F. In the past, it was generally believed that the scale of the company was the most significant factor. Field's book Strategy Management puts forward a new approach to help companies rediscover the power of forward planning. (10) ______. The book is straightforward to understand and use, and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company. (10)評(píng)析：前句談到Field的書(shū)《戰(zhàn)略管理》提到一種新的重新幫助公司發(fā)現(xiàn)未來(lái)規(guī)劃的能力。后一句也談到書(shū)，可見(jiàn)（10）句中一定包含關(guān)于書(shū)的信息。正確答案為A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage. The approach put forward is based on two key building blocks, the first being that any company considering its future must have a commitment to win. (11) ______. The second building block is competitive advantage. The author defines four prime areas that differentiate organisations and influence purchase decisions. These are 'the performance of the product or service, sold at the most attractive price, with extraordinary levels of service and strong emotional values.' It may require only one of these areas to produce a competitive advantage. Take Coca-Cola for example. (12) ______. (11)評(píng)析：前句提到two key building blocks的第一個(gè)，后句提到第二個(gè)，可見(jiàn)(11)的信息應(yīng)當(dāng)和第一個(gè)building block有關(guān)。前句中：the first being that any company considering its future must have a commitment to win. 這里重心落在commitment to win上。正確答案為E If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another. 這里的this 指的即為commitment to win。 |
| 課程名稱(chēng) | 老師 | 課時(shí) | 試聽(tīng) | 報(bào)名 | 學(xué)費(fèi) |
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| BEC初級(jí)精講班 | 苗永金 | 20 | 試聽(tīng) |  |
200元 |
| BEC中級(jí)精講班 | 謝老師 | 40 | 試聽(tīng) | |
200元 |
| BEC高級(jí)精講班 | 馬老師 | 20 | 試聽(tīng) | |
200元 |
| BEC高級(jí)習(xí)題班（考官主講） | 譚松柏 | 16 | 試聽(tīng) | |
200元 |
| BEC寫(xiě)作精講班(贈(zèng)送) | 王 皙 | 20 | 試聽(tīng) | |
200元（贈(zèng)） |
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